Comments from John Livengood

Thursday, July 22, 2010 by Joy Fischer

John Livengood, President/CEO, Indiana Hotel & Lodging Association
 
Scott Blalock and Cindy Hoye are right in feeling a sense of optimism and renewal. That is especially true for Downtown Indianapolis where there is growing awareness of the powerful economic engine fueled by visitor spending that benefits our entire community. In many other Indiana communities, hospitality is the principal economic activity. Unfortunately, the state of Indiana is not taking full advantage of the income potential from visitor spending. When you talk to policy makers about investing in promotion to grow the hospitality sector and generate more jobs and tax revenue they all too often express disbelief or disregard the facts you present to them. This may be because Hoosiers are used to thinking of Indiana as a manufacturing state or because tourism is not seen as an essential economic activity.

I suspect that policy makers, both in the General Assembly and in the Executive branch of state and local government, don’t understand the role hospitality plays in our quality of life and economic development. Those of us in the hospitality sector need to do a better job of sharing the economic and social value we bring to the table.

Comments for Comments from John Livengood

Friday, July 23, 2010 by Jonathan :
John, Sounds like a good call to action. My question is if they are unaware of the facts or do they just think that tourism and conventions will continue to grow without direct public investment? I happen to believe that the ROI on this type of funding is tremendously high and also easy to demonstrate. I love statistics and what I would really like to see is any study that isolates ROI from public money. It would also help to show any negative results that may have happened to cities who chose not to invest just because they were experiencing consistent growth in this sector.

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