Since 2007, one issue has consistently dominated the list of top issues for CEOs – corporate reputation. As Warren Buffett reportedly said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Just ask BP, Enron or Arthur Andersen. Even in times of major economic change, the 2010 CEO survey found that CEOs, for the most part, maintain a relatively consistent structure of priorities.
Since we first conducted the survey in 2007, we've seen the explosion of social media Web sites including LinkedIN, Twitter, Facebook and everything from Advogato to Zooppa. In this emerging virtual world, reputation and reputation management will likely play an even bigger role as customer complaints and employee grievances hit cyberspace and the potential to reach millions of consumers in mere seconds.
If you thought good news traveled fast, bad news travels even faster.
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